Hi, I'm Sabra.

I'm a writer, editor, marketer, wife, friend and new mom. And I wanna talk about all of it with you. Honestly. So, let's do this.

Kroger Foods Mailer: Cinco de Mayo!

I had such a blast putting together this entertaining piece for Kroger Foods' May 2013 mailer that I just had to share it. One of my regular clients, Dunnhumby USA, asked me to develop a few recipes and craft ideas for a Cinco de Mayo story.

I'm a pretty serious home cook and an occasional crafter but to be honest, I'd never taken on recipe development for publication before. I have worked with many others who style, photograph and develop recipes, but doing it myself ... well, that was a whole other thing.

Nevertheless, I'm happy with the results and so is the client. I'm so glad I took this leap and am looking forward to doing more work like this. While I can't share the recipes (those are property of Kroger now) I'm happy to post the photos with descriptions of some of my favorite ideas. And, as soon as the article becomes available (which will have the full-text recipes) I'll post it as well.

Special thanks to my good friend Sasha Krebsbach for photographing this collection. I couldn't have put this together without you.

Happy Cinco de Mayo!

Food coloring and a little marzipan make for some cute little sombrero cupcakes. IMG_5106_2IMG_5122_2IMG_5161IMG_5151IMG_5176IMG_5208IMG_5082

A Day In My [Work] Life

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